We are a Gentle Society,

Made up of passionate individuals in constant search for meaning and beauty in life.
And we truly believe that kindness and culture have the power to change the world.

Nicola Trussardi once said his brand “is for the many, not for the few,”
and that sentiment ignited our mission.

Since 1911, Trussardi has dedicated itself to spreading beauty and culture,
inspiring others to seek "l’eccellenza" in their daily lives.

We stand with those who are free-spirited, openminded, honest,
and kind—people who take responsibility for their actions and strive to live out theirdreams.
We honor the legacy of our founders and all those who came after them.
It’s ourresponsibility to protect this heritage and make it accessible to anyone who shares our passion for a quiet and timeless style

#GENTLESINCE1911