Contemporary Icon

The iconic elements of the Trussardi tradition have been given a contemporary twist to bring you the Lovy Bag, a versatile and functional trapezium-shaped handbag made of soft leather. On the front of the bag, Trussardi’s signature Greyhound forms part of a new circular design on the gold-plated metal clasp, providing a distinctive and stylish finish. The Lovy Bag is available in Regular and Mini sizes, and comes in a range of smooth and textured leathers, and a deluxe limited edition.


Affordable Luxury

Created as a symbol of natural elegance, Trussardi’s Lovy Bag represents a new concept of affordable quality that encompasses Italian craftsmanship, tradition and refined style.


Versatile Elegance

The Lovy Bag is the definition of versatility. It is designed to be your go-to accessory for every occasion, perfect for everyday use and for more glamorous occasions. With its shoulder strap, pockets, and zip , every detail has been meticulously designed to provide style and functionality.

An Exceptional Ambassador

Michelle Hunziker, the multi-talented Italian television star, has been chosen as the perfect ambassador to model the bag. Representing commitment and fun, authority and light-heartedness, Italian and international spirit, her personality is just as versatile as the Lovy Bag, an accessory designed to break all the rules while simultaneously upholding the renowned Trussardi family tradition.