TRUSSARDI’S #LOVYFIGHTERS
STANDING BY WOMEN. ALWAYS.

Trussardi’s commitment against gender violence continues.

#Lovyfigthers is the brand’s project designed to create awareness of violence against women.
This is a tangible contribution to the varied activities carried out by Doppia Difesa Onlus (DoubleDefense), founded in 2007 by TV host and actress Michelle Hunziker and lawyer and senator Giulia Bongiorno. In 2017, Trussardi had already partnered DoppiaDifesa with a campaign aiming to increase the awareness of the women whom, isolated by their social environment, were unable to comprehend their condition as victims of abuse and violence.
The new capsule collection #Lovyfighters
A selection from the LovyJewels collection (two necklaces with a heart-shaped charm, in a red or golden version), a key ring, a customized LovyBag, and a T-shirt carrying the #Lovyfighters maxi print. These products will serve as a contribution to Trussardi’s commitment in favour of Doppia Difesa Onlus.
The jewels have been created by women who have suffered violence in collaboration with Caterina Occhio, who has been involved at length in Development Aid within the European Commission and the United Nations. Through SeeMe, a fair trade company founded by Caterina Occhio herself, she ensures an employment to women who have suffered mistreatment by supplying training courses to create jewels and accessories, such as the Trussardi’s #Lovyfighters.