The First Italian Lifestyle Brand
In the 1970s, Dante’s grandson Nicola Trussardi took over the house, and implemented a lifestyle vision that made Trussardi’s luxury and elegance accessible to all.
He chose the Italian greyhound to symbolize Trussardi and expanded the collection into other leather goods and accessories
, as well as ready-to-wear clothing
. The collection included belts, shoes, suitcases, and wallets.
Nicola Trussardi defined a Trussardi culture rooted in innovation, democracy and inclusivity. The house staged fashion shows in the Duomo and Stazione Centrale, inviting the public to attend what was then considered an exclusive experience for a select few.
From the 1970s through the 1990s, the house played across lifestyle territories, collaborations, immersive brand experiences and inclusivity – all philosophies that merged in the establishment of the Palazzo Trussardi alla Scala in Milan in 1996, one of the first concept stores in the world, which now houses the Trussardi headquarter.