SOCIAL RESPONSABILITY

Trussardi has always focused on forging close, collaborative ties with local communities. Ever since its first runway shows open to the public, Trussardi Group has worked to shake up the traditional mechanisms of the fashion industry, which can be remote and unapproachable to a wider audience in contexts usually aimed only at specialists in the field.

The installation of a temporary structure in Piazza del Duomo, where the Autumn/Winter collection was presented in 1984, remains an unforgettable example of how Trussardi Group shares its values with the whole city of Milan. The experience of opening first Palatrussardi (in 1986), and ten years later, Palazzo Marino Alla Scala (in 1996), is a sign of the same commitment to making fashion ever more accessible and attuned to the society and the community with which it interacts.

Trussardi Group is dedicated to supporting artists through the work of Fondazione Nicola Trussardi, which organizes contemporary art exhibitions in historic spaces throughout the city of Milan.

The foundation has a dual commitment to promoting culture: on the one hand, it presents the innovative, ambitious visions of contemporary artists, distributed to the general public in Milan through educational projects (always free of charge) that help foster a climate of dialogue and engagement; on the other, it seeks out, refurbishes and restores forgotten buildings downtown that then remain at the city's disposal for future events and initiatives. Moreover, the foundation's parallel projects provide a window onto the new generation of Italian artists: through the home pages of its website, for example, Trussardi Group promotes the visibility and professional growth of young recruits to the world of contemporary art.Trussardi Group works to promote environmental sustainability through a strategy that embraces both its internal management—in ways that range from using hybrid cars for transport and conference calls instead of intercontinental trips, all the way to saving paper in its everyday operations—and projects aimed at the customers and guests of the Trussardi world. Every building that the Group constructs or renovates meets high standards for energy conservation and employs environmentally-friendly, recyclable materials. Trussardi Group is in constant evolution, and initiatives to promote greater environmental awareness are at the top of its agenda. The group's CEO, Beatrice Trussardi, is also personally involved in many research projects focused on developing global strategies to build a better future.Inside Trussardi Group, which is itself conceived as a community, everything is aimed at fostering a climate of collaboration and teamwork—as well as using technology to allow a flexible work schedule, for a more people-friendly production process—so that the company's commitment embraces the entire staff, in every sector, and can be promoted from the ground up.