In the late '60s, in the very middle of worldwide upheaval that was shaking society to the core, Dante's grandson took over the business. Nicola Trussardi turned Trussardi into an industrial group, diversifying its product range and entering the sectors of clothing and luxury accessories; his vision was to create a brand whose style would embrace every aspect of life, always aiming for the very highest standards. In 1973, Trussardi became the first designer to adopt a logo identifying all its products: the Greyhound. A symbol of agility and energy, the Greyhound revolutionized the international fashion system, leaving an indelible mark on the tastes of the time with its sophistication, refinement, and maniacal attention to detail, using materials of unparalleled quality.
TRUSSARDI THROUGH HISTORY - Trussardi through history
Trussardi Group was founded in Bergamo by Dante Trussardi in 1911, starting out as a factory that produced and distributed luxury gloves. In just a few years, its high-quality raw materials and constant refinement of leatherworking techniques made it one of the most prominent firms on the international market for accessories, to the point that it soon became an official purveyor to the British royal family.
From the very beginning, Trussardi has been a byword for excellence, discreet sophistication, experimentation and innovation.
With his firm grounding in a quintessentially Italian tradition of fine craftsmanship, passed down from generation to generation, Nicola Trussardi designed, produced and marketed suitcases, bags, articles for the home and office, and leather jackets in constantly changing styles, which rapidly gained a reputation in Italy and around the world as emblems of peerless quality. In the '70s, he opened the first Trussardi boutique in Milan (Via Sant'Andrea, in 1976—still the brand's flagship store) and the Group expanded to enter every European and American market.