TIMELINE - From the beginning to the 80's

1911
The Dante Trussardi glove factory opens in Bergamo.

1965
Nicola Trussardi takes over the family business and begins the process of modernizing Trussardi Group.

1973
The Greyhound is born: for the first time, a fashion company is identified with a logo. The greyhound is a symbol of agility, elegance, and speed.

1976
Trussardi opens its first boutique at no. 5, Via Sant’Andrea in Milan.

1978
Trussardi becomes a lifestyle brand, launching the Inside collection: an exquisite assortment of table and pocket accessories made of briarwood and silver.

1981
Trussardi designs a bicycle: an innovative, elegant means of transport.

1982
Trussardi launches its first perfume, Trussardi Donna.
Trussardi Group works with leading companies around the world, designing the Vip and Noi models for Garelli.

1983
Trussardi launches its Trussardi Uomo fragrance.
Nicola Trussardi establishes Premio Immagine Italia, an award that singles out the finest contributions to the Italian image of quality.
Trussardi holds its fashion shows in Milan, presenting the first Women's Autumn/Winter collection at La Scala, and the first Women's Spring/Summer collection at the Milan Conservatory.
Trussardi Group works with leading companies around the world; it oversees the restyling of passenger cabins for the Alitalia fleet (winning the Best of '83 award in New York), and designs a Leyland model for Mini accessorized with leather bags and sophisticated details.

1984
Trussardi holds its fashion shows in Milan, presenting the Women's Autumn/Winter collection in Piazza del Duomo (where for the first time, the industry opens its doors to the general public); the first Men's Spring/Summer collection at the Contemporary Art Pavilion; and the Women's Spring/Summer collection at the Milan Triennale.

1985
Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter collection at Palazzo della Borsa, the Women's Autumn/Winter collection at the Milano Centrale railway station; the Men's Spring/Summer collection at the San Siro racetrack; and the Women's Spring/Summer collection at Accademia di Brera.
Trussardi Group works with leading companies around the world: it oversees the restyling of the '90 Alfa Romeo.

1986
In Milan, the Group inaugurates Palatrussardi: a gathering place, open to the entire city, that showcases fashion, music, and entertainment.
Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter collection at Piccolo Teatro, with the direction of Giorgio Strehler; the first Men's and Women's Autumn/Winter collection for the new Trussardi Action line at Castello Sforzesco, with the direction of Dario Argento; the Women's Autumn/Winter collection at Teatro Manzoni, with the direction of Gabriele Lavia; the Men's Spring/Summer collection at Palatrussardi, with the direction of Cinzia TH Torrini.
Trussardi Group works with leading companies around the world: for Alitalia, it designs the cabins of the airline's Boeing 747s; for Augusta, it oversees the interior styling of the A109 and S61 models, as well as the presidential helicopter; with Pigna, it launches the Trussardi Scribe line of stationary.
Trussardi presents its new Gli Ori di Taranto collection in Paris and Taranto.
Trussardi designs the costumes for a production of Giuseppe Verdi's Macbeth, starring José Carreras, at the Roman Arena in Verona.
Frank Sinatra performs live at Palatrussardi.

1987
Trussardi holds its fashion shows in Milan, presenting the Men's Autumn/Winter Trussardi Action collection at Palatrussardi, with the direction of Gino Landi.

1988
Trussardi builds its reputation in the field of design, introducing Il Telefono, which wins the Smau Industrial Design Award for innovation.
Trussardi Group works with leading companies around the world, designing Alitalia uniforms for staff at the Milan Malpensa and Milan Linate airports.
Trussardi designs leisure uniforms for the Italian athletes at the Seoul Olympics.
Nicola Trussardi receives the Ambrogino d’Oro award from the City of Milan.

1989
Trussardi purchases Hotel Marino Alla Scala in Milan with the intention of turning it into a multifunctional center, a meeting place for different cultures and identities, open to the entire city.
The company launches its Trussardi Action fragrance for women.